A startup is a company that is just in the beginning phase of development and is designed to scale up fast enough. The basic characteristic of a startup is its ability to grow. Following characteristic differentiates a Startup from small business.
Once, the startup cross the revenue, number of employee and shares limits, it moves away from startup-hood and is recognized as a startup graduate.
Secrets to Build and Grow your Startup
Very few startups turn into big businesses and as very few among them have innovative ideas. Growth of a startup depends upon the technology choice for building the business. Companies are not really built on ideas, but on visions. Implementation on vision requires building of a team that is efficient and cohesive. It must have a basic understanding of markets and customer expectations. Also a deep understanding of how technology can help fast-growing and early-stage companies is required. One needs to know the product & market development, team management, and growth strategies and tactics.
Writing a business plan
One of the first steps towards startup is writing a solid business plan before launching the business. It serves as a guide to decision making and a means of communicating with potential partners, allies, vendors etc. Planning includes both the conceptual and financial part. The revenue and expenses should be estimated realistically. Marketing strategy should be planned including ones approaches to sales, promotions, advertising PR, networking, community building, customer service and other marketing channels and tools.
Choosing the Target Customer
One must not assume what his customers want, but he should use his competitors as a research tool. One must open the doors of his business. A note of what the competitors are selling and how they are marketing and selling their products and services, would prove to be helpful in targeting the customers. The most important thing is to figure out the kind of customers that would help to achieve the goal. For that purpose, many traits should be identified so that business could be organized to keep the customers coming back. Different market segments growing in one’s area should be identified. Internet could prove to be a very helpful in identifying those segments. Service should be focused as it is the best way of marketing.
A new business requires help of an attorney and an accountant. Choice of attorney is very important when one plans to seek venture capital. Venture capitalists generally judge the company by the lawyer picked by the company. Similarly, finance professional must also be hired carefully. One must know, at the time of hiring that the industry preference of the professional. Professional must be hired that has one’s industry experience and interest.
Money is very important for any business. However, it shouldn’t be made an insurmountable barrier for the startups. Financing can be taken from different sources. Following are some ways of generating funds:
Right Place to Set up Your Startup
Deciding the right location is very important. One must consider the environment required for the specific business. Data regarding the trends and potential customers can be helpful in deciding the city or state to start the businesses. Additionally, it is better to become part of a cluster that attracts a much larger market. Getting information from the small stores about their business would also be a great help.
Using The Right Technological Tools
Equipping the new business with right technology is very important in keeping the business run smoothly. Following are some important technology tools:
Insurance is designed to help businesses minimize certain risks and a good advisor would prove to be really helpful in understanding the risks and selecting the insurance. The things that are not covered by insurance would need additional coverage.
Once the company starts growing, hiring employees becomes necessary. One must define the job, the skills needed and how much he could afford to pay for the best person. One can choose from local schools and college job centers, recent immigrants etc. They should be interviewed professionally and communicated well regarding training, job expectations, company goals, scheduling and pay from the start.
What to Avoid
Here are a few things that should be avoided by a startup owner.
Concluding this, every startup has the potential to become a big business. That could be achieved only through proper planning, advices, strategies and technologies.
M. Azam is a Digital Marketing Strategist, Business Developer, & Contributor. Founder of Technewsbeat blog and have got experience in different niches!
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