For many companies and developers, mobile apps represent something very powerful and important – it is a dynamic new source of revenue, with a lot of room to grow. However, given how difficult it can be to make money by selling software, especially in the world of open-source and free web applications, making money in the mobile area can be something hard to achieve.
Just as there is more than one way to deliver software in general, there is more than one way to monetize mobile applications. The various strategies are not exactly conflicting, but complementary. Each app can use the business model (or models) that best suit its specific case.
The first approach and more basic way to monetize a mobile app is to directly sell it, but even this elementary method is fraught with complexities. After all, how much are people really willing to pay for a particular app? Set the price too low and the development costs might not be covered; set it too high and that can ward off potential buyers. So, with this in mind, it is very easy to realize just how hard it is to monetize a mobile app – especially for developers, who are not exactly experts in this field.
Luckily, there is a solution. Appodeal is a rapidly growing ad-tech startup based in San Francisco. It is specifically designed for publishers by publishers, and increases revenue through an established marketplace where ad networks compete against each other in real-time for every ad impression.
Appodeal has recently presented a new feature, Insights, which gives publishers actionable and multidimensional intelligence into the effectiveness of in-app ads. Using this data, app publishers can take action in order to improve ad revenue generation across various audiences, device types and network usage scenarios. And it is incredibly easy to implement, as Appodeal’s SDK consists of only ten lines of code, taking less than an hour to integrate.
Pavel Golubev, Appodeal’s CEO and founder, commented on the merits of his company’s service:
“Appodeal has always supported putting power back in the hands of app publishers, helping them monetize their apps and traffic to the fullest potential, quickly and easily. We also believe firmly in helping app publishers rightfully access what is theirs – advertising revenue – thus reaping the full benefits of all their hard work. By giving publishers direct understanding of the multiple indicators of ad effectiveness, as well as the various audience-related and technological nuances that can have an impact on it, app publishers can implement informed strategies to optimize ad-driven revenue streams.”
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