It is not the first business niche to come to anyone’s mind, but the truth is that there is money to be made in supplying medical items and equipment to healthcare educational institutions – specifically, nursing. This is something that Dan Micic, a young entrepreneur born in Chicago, IL, has realized a few years ago.
Back in 2007 he founded Medical Shipment, a company that specializes in supplying simulation nursing supplies and equipment to the aforementioned institutions. According to Micic himself, the business model of this company is as straightforward as one can be: “ship supplies to in demand need – bought for x sold for y”.
It was easy to see, right off the bat, that Medical Shipment would be a successful company as, according to Micic, the company is profitable “since the first order”. It was featured in INC. 5000 for the 2014-2016 edition, a period during which the company grew by 380%, starting at $50,000 in sales and jumping to a little shy of $5 million.
The idea for this company came from the time Micic was on college, studying finance & business management at Harper College. He noticed that the Biology department was in dire need of medical supplies, specifically medical gloves. He decided to jump in and set the department with 80 cases of gloves.
Being the CEO and Founder of Medical Shipment, a company that grew to become one of North America’s largest providers of medical supplies to educational institutes, Micic surely needs to have an influential role in the company.
And, in fact, that is the case. Micic’s vision, to clearly focus on this market niche, has proven to be the correct bet. He prides himself in building partnerships, and explains how he does it:
“I think it is really important to spend the time to get to know your customers and build a relationship,” Micic said. “One way I to get to know our existing and potential clients is through one-on-one dinners where we can visit and learn about each other’s best practices. It truly is the best return on investment. (…) There is so much value in establishing an honest long-lasting relationship.”
CEOs all have different methods to earning a client’s trust but clearly in Micic’s case, making the effort to build personal relationships has been a major win. Exemplary customer services has always been and continues to be a priority for Medical Shipment’s business model. The company continues to grow, even in actual physical space as they recently moved to a new building that is 21,000+ by 6,500 square feet, and also to expand to other markets.